The story starts out in natural Eucalyptus forests in Austria, where the trees grow organically and pesticide free, soaking up natural rain water as the main source of water. From their our sourcing company transforms the tree bark into tiny wood chips. The wood chips are turned into cellulosic fiber through a closed loop system. This system uses a fraction of water used for cotton production, recycling most of it. It also prevents emissions from flowing into the atmosphere, and the processing solvents are 99% recycled to ensure they do not harm the environment.
Once processed, the cellulosic fiber can be used for many different applications including tissues, skin care, and apparel. At this point our fiber is spun into a yarn and from there woven into the fabric we know and love. Once woven, the fabric is dyed and put through a sandblasting process which makes it extra soft. The fabric is shipped to Los Angeles and from there the fabric is cut based on our pattern design. After cutting, the pieces our sewn and all trims (labels, hangtags) are add